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<div id=cover-sheet>Hi Folks, I was sent this by KPFA program committee. It's
an interesting exercise to help figure out who we reach and who we want to
reach. Food for thought.
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<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>Grid Ecology Worksheet</span></font></p>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'> </span></font></p>
<p class=MsoNormal><b><i><font size=3 face="Times New Roman"><span
style='font-size:12.0pt;font-weight:bold;font-style:italic'>Listenership
analysis:</span></font></i></b></p>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'> </span></font></p>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>Two categories: subscribers and listeners</span></font></p>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'> </span></font></p>
<p class=MsoNormal><b><font size=3 face="Times New Roman"><span
style='font-size:12.0pt;font-weight:bold'>Exercise: Describe in 25 words or
less your perception of who the current subscriber base is?</span></font></b></p>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'> </span></font></p>
<p class=MsoNormal><b><font size=3 face="Times New Roman"><span
style='font-size:12.0pt;font-weight:bold'>Exercise: Describe in 25 words or
less your perception of who the current listening, but not subscribing base is?</span></font></b></p>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'> </span></font></p>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>Issue: Financial stability: ways to use programming to grow the
subscriber base to ensure the financial future of the station – current
fundraising model prioritizes premium-based donations at the $50-100 level. </span></font></p>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'> </span></font></p>
<p class=MsoNormal><b><font size=3 face="Times New Roman"><span
style='font-size:12.0pt;font-weight:bold'>Exercise: Who donates at this level
to public radio and what programming engages them? </span></font></b></p>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'> </span></font></p>
<p class=MsoNormal><b><font size=3 face="Times New Roman"><span
style='font-size:12.0pt;font-weight:bold'>Exercise: Are there other fundraising
models for different kinds of subscribers?</span></font></b></p>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'> </span></font></p>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>Issue: Mission and social justice goals. Growing the activist
audience. </span></font></p>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'> </span></font></p>
<p class=MsoNormal><b><font size=3 face="Times New Roman"><span
style='font-size:12.0pt;font-weight:bold'>Exercise: Is audience growth and
mission delivery focused on servicing the self-defined activist-progressive
community?</span></font></b></p>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'> </span></font></p>
<p class=MsoNormal><b><font size=3 face="Times New Roman"><span
style='font-size:12.0pt;font-weight:bold'>Exercise: Is audience growth and
mission delivery focused on bringing activist, progressive programming to an
audience that does not self-define in those terms? </span></font></b></p>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'> </span></font></p>
<p class=MsoNormal><b><i><font size=3 face="Times New Roman"><span
style='font-size:12.0pt;font-weight:bold;font-style:italic'>Quality</span></font></i></b></p>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'> </span></font></p>
<p class=MsoNormal><b><font size=3 face="Times New Roman"><span
style='font-size:12.0pt;font-weight:bold'>Exercise: Are our programming evaluations’
defining what is and isn’t quality programming? (Criteria etc…)</span></font></b></p>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'> </span></font></p>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'> </span></font></p>
<p class=MsoNormal><b><i><font size=3 face="Times New Roman"><span
style='font-size:12.0pt;font-weight:bold;font-style:italic'>Areas of lack</span></font></i></b></p>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'> </span></font></p>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>Defined at April 2005 retreat:</span></font></p>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'> </span></font></p>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>Comedy/Humor</span></font></p>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>Children’s programming</span></font></p>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>Arts – independent film, theater, spoken
word/improv/monologue/dance & movement, visual arts, storytelling</span></font></p>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>Talk radio/issue debate/opposing views</span></font></p>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>Women’s programming (partially addressed w/women’s program)</span></font></p>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>“Voice of the voiceless” – empowerment of the
underrepresented in media (challenging white supremacy, low-income issues,
marginalization, cultural hegonomy). </span></font></p>
<p class=MsoNormal><b><font size=3 face="Times New Roman"><span
style='font-size:12.0pt;font-weight:bold'>Others?</span></font></b></p>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'> </span></font></p>
<p class=MsoNormal><b><i><font size=3 face="Times New Roman"><span
style='font-size:12.0pt;font-weight:bold;font-style:italic'>Program flow</span></font></i></b></p>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'> </span></font></p>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>Issues: Time of day things are on. Continuity and coherence –
awkward transitions between programs. Retaining listeners over multi-hour
blocks. </span></font></p>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'> </span></font></p>
<p class=MsoNormal><b><font size=3 face="Times New Roman"><span
style='font-size:12.0pt;font-weight:bold'>Exercise: How do other stations with
a mix of music and PA negotiate the transitions? What can KPFA take from them?
What doesn’t work for us?</span></font></b></p>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'> </span></font></p>
<p class=MsoNormal><b><font size=3 face="Times New Roman"><span
style='font-size:12.0pt;font-weight:bold'>Exercise: Divide grid into sections.
Within sections, identify functional segues and transitions and identify
non-functional ones. Identify well-placed programs and identify poorly-placed
programs. </span></font></b></p>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'> </span></font></p>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>Issues: After identification, modus operandi for recommended
shifts/improvements.</span></font></p>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>Timetable to avoid listener confusion. Promotional tactics. Timetable
for humanizing internal operations to maintain respect for all existing
programmers while avoiding stalemate. </span></font></p>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'> </span></font></p>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>Issues: Promoting and retaining talent internally vis a vis
apprenticeship program and growth for existing employees and volunteers. </span></font></p>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'> </span></font></p>
<p class=MsoNormal><b><font size=3 face="Times New Roman"><span
style='font-size:12.0pt;font-weight:bold'>Exercise: How do we allow for existing
talent to expand and move through station programming to maximize their
opportunities to create good radio?</span></font></b></p>
<p class=MsoNormal><b><font size=3 face="Times New Roman"><span
style='font-size:12.0pt;font-weight:bold'> </span></font></b></p>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>Issues: Externally – modes of approach and integration for talent
not currently involved with the station. Training. Pairing of technical radio skills
with content providers. How did we integrate previous external programming
sources (VOME, for example). What can we learn from what worked before?</span></font></p>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'> </span></font></p>
<p class=MsoNormal><b><font size=3 face="Times New Roman"><span
style='font-size:12.0pt;font-weight:bold'>Exercise: How do we make the station
more approachable for people not in the apprenticeship pipeline in a way that
maximizes their opportunities to create good radio?</span></font></b></p>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'> </span></font></p>
<p class=MsoNormal><b><font size=3 face="Times New Roman"><span
style='font-size:12.0pt;font-weight:bold'> </span></font></b></p>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'> </span></font></p>
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